Videos are a huge asset for anyone in the real estate market. Buyers, sellers, property owners, real estate agents can use videos successfully to boost their listings making them more attractive to prospects.
There are many types of videos used in this industry, here are a few examples to consider.
Brand (Profile) Videos.
As a realtor, the goal is to create a good video showcasing your company, your brand and your qualities as a reliable professional. The aim of the video is to warm up prospects and make them trust you as their main point of contact. Use this opportunity to show them what’s unique about the quality of services you are offering and why they should choose you or your company instead of others.
Property Listing Videos.
These videos need to be engaging, appealing and memorable. They are designed to make the prospective buyer or tenant desire to rent or buy the property. The video should be memorable enough to drive lots of enquiries and should include details of the surrounds, as well as the amenities and other features of the property. Use virtual tours to give the viewer a good feel for the property. 360 degree images are also great. Other videos could show attributes of the lifestyle in the town, city or area where the property is situated. This can include footage of local schools, pubs, restaurants, landmarks, attractions and local transportation.
Sample Real Estate Listing Video
Educational or Informational videos.
As a real estate agent, you can provide a lot of value by recording informational videos where, for example, you share how to’s or educate the viewer on the processes involved in searching for or buying a house. You can also provide answers to FAQs or create checklists for prospective tenants in a video format. Videos are known to increase the uptake and retention of information when compared to text formats.
Community videos.
Establish your self as the friendly local realtor by taking part in community events and recording videos about them. Use these videos to highlight great attractive features of the local areas as a way to entice prospects to move into the area and of course sign up for your estate services. An extension of this idea would be to highlight some upcoming new builds in the area and showing the behind the scenes footage of the construction process while drumming up interest in the building before it is completed and available for sale.
Customer Testimonial Videos.
These videos are highly useful in the conversion process. A genuine customer highlighting your great services is powerful and adds to your integrity as an agent. Use these videos on your website, landing pages, e-brochures and your social media platforms.
Market Trends and Updates Videos
Establish your self as the best real estate resource in your area by making regular videos about the property market trends, goings on, latest updates and news. Upload them to your Youtube channel and social media platforms. Engage with viewers by answering any questions that have after watching the videos. Another good place to upload the videos or links to the videos are property listing directories, or discussion forums Provide expert help where possible, over time these videos can become a good and reliable source of warms leads for your business.
Get creative and make the best use of videos in your real estate business. According to Cisco videos are being predicted to getting a traffic reach of 80% by 2020, this is the time to start using well produced and informative videos to showcase your company and listings.