Most businesses understand the need to apply search engine optimisation (SEO) strategies to their websites in order to rank well ahead of their competitors online. However one of the least well known strategies for driving more traffic to a website is the use of a well optimised blog content. Although link building and keyword research still play a part in SEO, well written relevant content, plays an even greater role in bringing more links and more traffic.
Great user relevant blog content = Better SEO Positions and Rankings!
Google is increasingly rewarding websites having good and relevant user content with better ranking positions on search engine results pages – SERPs. This has led to the practice of SEO and content marketing becoming closely related. Customers nowadays consume information at a much faster rate and it’s important that website owners provide good quality content to catch their readers’ attention. Your business needs a well written blog to help improve your visibility on the search engines and drive organic traffic to your website. Quality traffic will eventually turn to converted leads and more sales.
Social Media
You can easily use your blog content for your various social media platforms. Take some snippets or excerpts from a post and share them on your social media accounts and use them to interact with your followers. Short texts are more readable and provide a platform for interesting discussions and user input. Remember to make your business details consistent across all platforms for citation purposes.
SEO Inspired Infographics
Convert your posts into infographics, they are a great way to visually represent information. Research statistics show that coloured visuals increase people’s willingness to read a piece of content by 80%¹ and they are more readily shared with others. Visual content increases visitor engagement and the brain processes visuals much faster than text. Placing a small link at the bottom of your infographic provides an opportunity for subtle advertising purposes and of course more website traffic. You can also tag your graphics with search engine optimised words.
Videos
If your product or service is better explained using FAQs or lengthy documentation, why not consider converting the content into short video tutorials and using them for your YouTube or Vlog channel? Make sure your video channel is fully formatted with all your business website and contact details. A well optimised video channel can be turned into a low cost effective marketing machine producing higher ranking in search results and driving more traffic to your website. You can also embed these videos on your website as part of your blog posts. According to SEO Moz² posts with videos attract 3 times more inbound links than plain text posts.
Newsletters
Compile your popular posts into a newsletter to send to your subscribers. Keep your subscribers well informed and interested in your products or services. Avoid using your newsletter for sales purposes only, but use it as an extension of your customer service department educate and offer help as much as possible. You can send short surveys to find out what your customer want and how best to improve. Include links in your newsletter to other content on your website and don’t forget to include forward to a friend links for sharing.
Ebooks and Whitepapers
Use your blog to show off your niche specific knowledge. Research your industry problems and write blog posts which you can compile into branded ebooks, whitepapers and downloadable guides to provide tips, solutions and the latest industry updates to your target audience. Very soon you and your brand will become one of the recognised authorities in your niche!
…and finally FAQs!
Repackage your content into useful FAQs. Use polls and surveys to find out questions your audience would love to ask or collate the questions commonly asked from your customer service department or your social media platforms and provide answers to these questions. Preferably use the questions and answers that help to make your service stand out or differ from your competitors, in other words use FAQs that highlight your unique selling point – USP. Link your USP to SEO buzz words then finally make sure your provided answers to your FAQs are on a conspicuous page on your website, these answers could help to convert more leads to instant sales!
If you want to find out more about SEO and how we can use our services to boost your business, contact us here.
References
- http://www.office.xerox.com/latest/COLFS-02UA.PDF
- https://moz.com/blog/what-makes-a-link-worthy-post-part-1