Digital Marketing

it's all about your strategies!

One of the challenges facing businesses today is the proliferation of digital platforms and media. We monitor developing trends and work closely with you to create digital strategies for promoting your brand and its online reputation. Digital marketing has the potential to overcome geographical and time zone limitations, and when planned strategically, your business is made more visible with access to a much wider targeted audience.

enhancing your online visibility

Consumers increasingly rely on digital technology daily to conduct diligent research on their intended purchases before making an informed decision. Competing businesses also harness various elements of digital technology to increase the attractiveness and visibility of their products online. Strategic Site Solutions will cut to the chase and develop effective plans and achievable smart goals to take your business to the next level.

About Digital Marketing

What really is Digital Marketing?

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Digital marketing is the promotion of products or brands using one or more forms of electronic media. It involves the use of various channels to connect with customers where they spend much of their time: online. All the business’s branding assets are leveraged strategically and collectively in a marketing campaign to further enhance the brand in the minds of its potential customers and clients. 

The advantage of digital marketing over the more traditional means of marketing is that it enables businesses the opportunity to track and monitor marketing efforts via the analysis of various digital data. Although most digital marketing is carried out online, other platforms include email marketing, text messaging, mobile apps, podcasts, and digital signage. It is vitally important to maximize all customer relationships across your different channels. We analyze your marketing data, enabling you to make better marketing decisions and focus on what really works for your brand.

Search Engine Optimisation

SEO plays a huge role in digital marketing, the more visible your website is on the various search engines the better your results and returns on your marketing investment.

Apart from site audits, keyword research, on and off-page optimization, we also provide full web analytic reports that analyse how your visitors are interacting with your website. Behavioural analysis of your website visitors gives you a great insight into the more popular pages on your site and also identifies other aspects of your business that may need further tweaking.

SEO search engine optimisation

Content Marketing

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Optimising your website for good search engine positions involves keeping your website fresh with user-focused content delivered in a user-friendly way. Google rewards websites which have highly relevant user content with better rankings. We work closely with you to ensure your website remains fresh and relevant. As part of our digital marketing services, we provide SEO-focused content to increase your site’s visibility. 

This is the main thrust of Content Marketing. It involves the creation and promotion of content assets for the purpose of generating your brand awareness, more traffic to your website and invariably more leads and customers. Examples of web assets you can use strategically for your content marketing include videos, ebooks, brochures, infographics, white papers and blog posts. When combined with a well-designed email marketing campaign, the success rates are increased considerably.

Video Marketing

Videos are fast becoming important strategic assets in marketing campaigns for businesses. According to a paper by Cisco, video traffic will be 82 percent of all consumer Internet traffic by 2021. Online video is quickly becoming an essential means for people to satisfy their information and entertainment needs; when it comes to potential reach, videos are peerless. YouTube receives more than one billion unique visitors monthly, a mind-blowing statistic!

An excellent, engaging video will encourage visitors to spend more time on your website, interact actively with your brand and eventually convert your visitors into buyers of your products or services. We at Strategic Site Solutions will work with you to create interactive, engaging videos that will hold the viewer’s attention enough to follow through with the desired actions. Get in touch today.

 

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Email Marketing

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email marketing
Email marketing is one of the most highly effective strategies in your digital marketing arsenal. A well-designed and executed email marketing plan will have the desired result of converting prospects and one-off buyers into very loyal customers and strong patronage. Email marketing is not just about sending off emails to those who have signed up or subscribed to your newsletters, it needs to be well structured and built upon sending content that is highly relevant, useful, insightful and appealing to your audience. The first step, therefore, is to create the persona of your audience – who are you trying to reach, what are their needs,  interests, behaviours, likes or dislikes? Apart from setting up your email systems, we help you design effective email campaigns based on accurately constructed buyer personas. We also provide you with analytics of your email campaigns so your campaigns can be tweaked further for the best results.