videomarketing

VIDEO MARKETING: SOME FACTS AND STATS

Here are some interesting facts about videos and their use in visual content marketing for businesses.

  • 93% of marketers use video for online marketing, sales or communication. 73% say they are more likely to buy a product online after watching a video.
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI. By using video analytics, marketers can learn about views, how much content was viewed, browser preferences, the device used for viewing and the viewer’s geographical locations. This data helps the marketer tweak his visual content delivery.
  • 75% of videos published last year were less than 2 minutes long. Short videos placed on landing pages, emails and sales promos are especially popular with businesses.
  • The number of videos published by businesses each month averaged 33 per month. This is up by 87% on 2017 figures. Smaller companies are increasing their use of videos for building their brand and generating demand.
  • 75% of videos published last year were less than 2 minutes long. Short videos placed on landing pages, within emails, and in sales promos are especially popular with businesses.
  • The four most shared videos are Explainers, Testimonials (Spokesperson), How To’s and Product Demos.
  • On average, 46% of viewers watch a video to the end. Videos under 90 seconds see an average of 59% in retention. Videos over 30 mins only manage a retention of 14%.
  • 89% of business-related video views are still carried out on the desktop. However, video mobile viewing is also increasing as technology, and high-speed broadband makes this possible. Smart Phone and tablet technology has improved a lot in recent years, making it easier to watch video content away from a desktop or laptop computer.
  • 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. 73% of B2B marketers find video positively impacts their marketing ROI.
  • Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.
  • 4X as many consumers would prefer to watch a video about a product than to read about it. 1 in 4 consumers loses interest in a company if it doesn’t have a video. Customers are nearly 50% more likely to read email newsletters that include links to a video.
  • Using the word “Video” in an email subject line boosts open rates by about 19% and increases click-through rates by 65%. This was also found to reduce unsubscribers by 26%.
  • Want to know more? Click here to see some of the video types we can help you with.

animoto.com/blog/business/video-marketing-cheat-sheet-infographic
syndacast.com/video-marketing-statistics-trends-2015
blog.adstage.io/2017/05/08/video-ads
ascend2.com
tubularinsights.com/b2b-marketers-video-ROI
blog.hubspot.com/marketing/visual-content-marketing-strategy