SEO search engine optimization

If you run a business that depends on getting lots of local business footfall,  your website, social media pages and business listings need to be optimised for local search if your targeted local clients  are to find you easily.

Local SEO strategies generate locally targeted search results to potential clients based on local postcodes, city addresses and geo-locations. For the local search strategy to be effective, certain elements need to be put in place.

Here are some useful tips for local search engine optimisation:

  • It is a well known fact that most local searches are done from mobile devices while the enquirer is on the move. Therefore a well mobile optimised or fully responsive adaptive website is crucial so that the results are displayed as clearly as possible.
  • Ensure that all your business contact details are correctly and uniformly formatted in line with Google guidelines. The consistency and uniformity of the details across all your web assets provide better  local search ranking. The most important elements are your business name, address and telephone number which should be displayed on your main landing pages. Post codes, area codes should be stated on all business listings and social media platforms. Avoid the use of PO Box addresses and 0800 numbers if possible.
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  • For on page optimisation include as much local information details as possible in the header, title, meta description and image tags on your website pages. The page content should also be optimised with locally relevant information and keyword phrases for better results. This also applies to videos, images, infographics and all other web assets on your website.
  • User reviews or testimonials are very important and according to Moz,  the quantity and quality of reviews and testimonials account for 8%-9% of local search rankings. If you sell products you could offer trial samples and ask for reviews. The testimonials may  also be recorded in audio or video format.
  • Google also recommends business opening and closing times are clearly stated on relevant pages of your website, landing pages and major business listings as about 54% of local queries using smartphones are looking for business hours. Add an out of hours form to catch enquiries.

These are just a few of the elements that go a long way to ensuring good ranking in local search results. Contact us today to discuss your needs.