Marketing

re-purpose your old content

10 Clever Ways to Re-purpose Your Content

Your business or personal blog needs a consistent plan to generate fresh content to remain current, informative, and competitive. If you also re-purpose your old content, you can get fresh inspiration from them.
Fresh content can attract more traffic, provide better rankings on search engines, and keep your site visitors well engaged with your website. This also reduces the bounce rate. Consistent fresh content generation plays a vital role in your digital marketing strategy.
For business blogs, a great way to generate fresh content is by creatively re-purposing old content and converting it into various formats. This process, in turn, exposes your business to new eyes, ears, and, subsequently, new customers.

 

Here are ten ways to re-purpose your old content

1. Combine your articles on a particular topic into a downloadable ebook. This could be a how-to guide, whitepaper, or tips and tricks on a specific subject. Having all your related articles together in one place makes it easier for your readers to read your posts in their spare time. Take some time to create a good title and attractive visuals for the cover, inside, and back page to make it an irresistible download.

2. Do you have lots of data, insights, scenarios, or news about your business? Why not create and collate all this into an easy-to-understand case study? This could help your customers apply the knowledge they have received in your case study and consequently make informed patronage decisions.

3. Create infographics. This is another way of displaying your data and insights. Adding great visuals makes it easier to digest the information presented.

4. Turn your articles and content into info videos. We all know videos are essential for reaching audiences who prefer visual presentations.
We are told that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Videos also increase organic search traffic on a website by 157%. (Conversion XL). You can present your article in a summarised video of highlights or even as a slide deck and upload these to YouTube, Slideshare, and other video and information-sharing platforms (more exposure for your business).

5. If you have a support desk or FAQ page, another way to re-purpose your old content is to compile answers and the solutions to the most frequently asked questions and reported problems and convert them into blog posts. This helps to reduce pressure on your customer support staff.

6. Invite and interview professionals or leaders in your service industry for their tips and advice. You can also review your old video interviews to re-purpose the old content and update them with new information where necessary. Create podcasts from these interviews and post them on podcasting channels.

7. Transcribe your videos. Adding captions to your videos to be watched silently is good practice.
However, some of your audience may not have the time to watch an entire 30-minute video and may need some particular information. They will greatly appreciate a transcribed video with show notes, time-stamped highlights, excerpts, and screenshots taken from the video. Adding images, styles, and formatting to the transcript transforms it into a more readable blog post.

8. Get your customers to record unboxing videos of your products and upload these to your website or video channels. This type of user-generated video content helps other buyers understand your product or service offering and answer any presales questions they might have.
These videos show how they use your products and why they bought them. Again, you could glean a few innovative ideas to improve or upgrade your products and align them more with the customer’s perspective. Video reviews and testimonials from customers are also other examples of user-generated content, and they make an excellent resource for fresh content.

 

9. Convert your blog posts into a short email five or 7-day course; offer this as a lead magnet to increase subscribers to your list.

10. Refresh your old posts by bringing them up to date. Add new sections to the post containing fresh but relevant information, for example, news from the industry or service you represent, new product features, product comparisons, customer surveys, or questionnaires.

There you have it! It might seem like a lot of work, but it pays off; you have increased customer loyalty, new customers from new traffic, better website stickiness, reduced bounce rates, and more website engagement. Give us a shout if you need help.